About me

I’m an Executive Producer and a Brand & Marketing Strategist with 15+ years of experience developing campaigns, content and concepts that connect storytelling with audience behavior, engagement and business outcomes across dynamic, high-level environments, both locally and internationally.

I was part of The Walt Disney Company, where I initially led regional communication strategy for Corporate Citizenship & Brand Management initiatives across Latin America, and later worked as a Senior Content Producer for Disney+ and Star+. Throughout my career, I’ve operated at the intersection of content, marketing and business, partnering with creative, commercial, research and production teams to translate insights into strategic decisions that drive performance, brand positioning, audience growth and retention.

Today, I combine strategic thinking, creative sensitivity and a strong results-driven mindset. I turn ideas into scalable initiatives, optimize processes and identify growth opportunities, leading projects end-to-end and working across multiple stakeholders in regional and global contexts.

My core strength lies in understanding content not just as a creative asset, but as a strategic lever to build brands, connect with audiences and drive measurable business impact.

I work at the intersection of marketing, content and strategy, with a focus on audience growth, engagement, user experience and data-informed decision-making. I’m also deeply passionate about content production and continue to enjoy being actively involved in the creative and production process as part of a broader strategic vision.

Education